Virat Kohli is the face of Indian cricket at the moment. Recently, Kohli even overtook football legend Lionel Messi as the most valuable athlete in a list released by Forbes. According to the list, Kohli ranks No 7 with a brand value of $14.5m, higher than No 8 Golfer Rory McIlroy with a brand value of $13.6m and No 9 Lionel Messi with a brand value of $13.5m. He is the only cricketer in the list. The brand value of each athlete in this list does not include salary and bonus from the sports.
So, how Kohli ranks so high than Messi in this list? The earnings are calculated based on the players’ income through various sources such as endorsements and other business interests. This might include income from social media as well. Kohli’s brand value is higher despite refusing a multi-crore deal with a soft drinks giant as he does not consume these products and does not deem them healthy. So, how much he earns from social media?
Do you know how much Kohli makes from his Instagram post?
Hold your breath! Kohli makes Rs 3.2 crores per sponsored post on Instagram, according to a report. It is as much as what football legend Cristiano Ronaldo makes per post.
Kohli has a good reach in social media and is highly active in Instagram. Kohli has 16.7 million followers on his Instagram account and 36 million likes on his Facebook page.
Kohli is certainly setting new standards on and off the field. In the cricket field, he recently became the joint fastest to crack 50 international tons along with South African Hashim Amla. As an Indian skipper, he is doing extremely well, taking India to No 1 rank in Test and ODI cricket. Indian coach Ravi Shastri said sky is the limit for Kohli and the Indian skipper is living up to those prophecies.